Friday, July 8, 2011

Preview of the Children's Book:
Pooch Pach Ka Khel









“Pooch Paach Ka Khel” is an illustrated educational book in Hindi about Moon for children of Indian rural sector. The storybook builds a correlation between rational concepts and rural children’s perception about Moon in context to their own environment. Rural children recognize Moon as “Chandamama” thus this emotional connection between children and Moon is used as the central theme, around which the 
story is, weaved.

It aims at making children curious about things around and promotes logical thinking and scientific temperament.

Author + Book Design + Illustration: Kanika Nair
Client:  Bharat Gyan Vigyan Samiti
Age: 8-12 years
“Pooch Pach Ka Khel”  
Children's Book in the making ......




RESEARCH INCLUDES:



• Understanding how BGVS books reach its audience?

• SITUATION  RESEARCH AND ANALYSIS
           FIELD VISIT  –  Fagi district, Rajasthan
           1.1 Ram pura Choka Vala (Village)
           1.2 Bhojpura (Village)

• Who are the target audience, what are the interesting insights about their reading habits, which are their favourite book titles, analysis of why they like those titles, orbits of influence, observing kids interaction with new sets of books in detail

• Market study including who are the similar competitors and what is their approach of working along with studying their famous titles

• Analysis of all the research data gathered and coming up with the findings including details such as what makes the reader read/like a particular book, which are the most picked up books by children and content analysis of those books, understanding children’s interest areas on which they want books. Also content and design analysis of BGVS (client’s) books and understanding their wants.

• Building up content strategy including the Book personality, suggestions for book promotions and finally deriving the DESIGN BRIEF

DESIGN BRIEF
Design an illustrated book in Hindi for rural children majorly of age group of 8-12yrs explaining science concepts weaved into interesting stories which connect emotionally with them.


From the findings, following are the topics on which most of the children would want to read books on

Prithvi(Earth) kaise bani ?
Jeevan(Life) kaise shuru hua ?
Graho(Planets) ke bare mai jankari
Suraj(Sun) kitna bada hota hai?
Chandrama(Moon) par kaise jate hai? Veman(Rocket) ke bare mein jankari
Bhukamp(Earthquake) kyu hota hai?
Bijli(electricity) kaise aati hai?



I choose to design an educational book about MOON. Research showed that many children are enthusiastic to know about many things about Moon such as Chandrama(Moon) par kaise jate hai? Veman(Rocket) ke bare mein jankari.



CONTENT DESIGN includes 3 main steps:



-What all kids want to know and should know about MOON?

























-How rural children relate Moon with their environment?





-Building correlation between rational concepts and rural children’s perception 





















Following are the sub topics that the education book covers about Moon:

How big is moon and how far from earth?
What is solar system and what role does moon perform?
Phases of moon
How the surface of moon look?
Does moon has its own light?
How to reach moon?
How rocket travels in space?
What is Gravitational force?
What causes tides and floods?
Working of a space rocket through an example of a firecracker rocket
Who was the first man on moon and what did he say from there?


ILLUSTRATION EXPLORATIONS: 

Observed details such as the face structures, cloths, hair tying styles and body language of the target audience
The character of Moon is tried to be kept as close to how it looks naturally as I wanted kids to respect, relate and love Moon in its original form
















LAYOUT DESIGN

The conversational look n feel between the children and the Moon is maintained in all the spreads of the book. Appropriate use of body postures, expressions, and movements are used in layouts to make it look visually very interactive.
Use of fonts has been kept simple and easy to read keeping the general readability of rural audience in due consideration.















Preview of the Children's Book:  
'I for You You For Me'









The story is about 2 friends – Chingu and Water. Being a true friend, Water always fulfills Chingu’s needs and wants, thus Chingu starts taking him for granted. He never listened to his friend “Water” and used to do all possible naughty things using him, without realizing that he is actually losing his friend day by day. The story takes a dramatic turn when Water decides to teach Chingu a lesson.

The story mainly talks about making the child conscious about the importance of Water Conservation. Leaflets on “How to conserve and recycle Water” are also given with the book which the child can distribute around.

Age: 6-8 years
Author + Book Design + Illustration: Kanika Nair







Explorations for the Book ....




 CHINGU
- A 7yr old chubby little boy. Joyful, friendly, naughty, loves to do all sorts of unusual things, plays whole day

WATER
-Soft rounded body like a  droplet with splashes on his head, Friendly in nature, wise, caring, sensible, responsible, knowledgeable, magical


PRE - RESEARCH INCLUDES
•Why a storybook? •Why this specific target audience is chosen?  •What are the Social objectives to be fulfilled by this project? •What is the Need of this book? •What are the Challenges? •What are the
interesting characteristics of the Target audience? •What are the variety and important features of storybooks available in the market? •DILO (Day in the life of) of a child. •What is the Scope of communication?
The project proceeds further with story formation, character and layout design and exploration of illustration styles using the insights from the research.


Preview of the Children's Book: 
Gullu Gudiya ke Nanhe Gagan Mein











One evening Gulloo Gudiya was running after a beautiful little butterfly. She carefully stretched her soft finger towards Granny Rose to just touch the little butterfly. Suddenly…Gulloo started sneezing. Little butterfly got really frightened. She was shivering out of fear. She then started fluttering her wings. She flew towards the sky. Flying up and up and up, she reached the wide blue cloudy sky. She was happy. “Haaa. Everything is calm and quite here. Let me flutter my wings and take rest for a while!” she thought.

Do you know where did the little butterfly went and sat? It was on the ear of a little goat cloud. The goat-cloud giggled and jumped into the crowd of the sleeping clouds nearby. There started the big battle! Battle in The sky! Battle among the clouds!

Author: K.K.Krishnakumar
Book Design + Illustration: Kanika Nair
Age: 7-10 years
Client: Bharat Gyan Vigyan Samiti